We are always talking about make our website responsive and the reason is people can view website conveniently with portable devices such as iPad, cellphones, tablets and more. And an other essential cause is Responsive Sites is good for SEO. This post is going to discuss why responsive websites are better for SEO, what are the further tips?
First, Google prefer responsive websites much more.
There is an official statement Google clearly stated it recommends webmasters to implement responsive web design and using the same HTML codes for all devices, using CSS media queries to decide the rendering on different devices. While sites are responsive, the website URL for desktop would be the same as mobile sites rather than using a separate mobile URL. In SEO, it would help websites gain better rankings over a site that has separate regular.
Second, Able to improve the Bounce Rate.
The core focus of responsive web design is to improve the user experience and readability of the page while viewing it on different mobile devices. If a site looks good, behaves well and performs satisfactorily, users will stay on it for a longer period of time thereby improving its bounce rate, which in any case is a good thing for your site and it’s SEO.
Third, Saves on SEO efforts, time and cost.
As SEO for website is really important, webmasters always spend lots of time and even money on that. if you choose responsive design, all the initiatives taken for SEO on desktop site will also apply for the mobile version.
Fourth, Avoids duplicate content.
By creating two sites for the same business, you risk placing some duplicate content on one of these sites. With similar content placed at two different places, you could guide the visitors to the wrong version of the site. Those webmasters who replicate the content of their desktop website on their mobile version also run the risk of ruining the credibility of the mobile site from search engine’s perspective. Applying responsive design mitigates such risky behavior.
Fifth, Easy updating
With responsive design, there is only one site to be updated and hence, there is a less chance to make significant mistakes.
Recently, more and more people like to view websites on the devices rather than on a computer in front of a desk. Then the question comes: What can we do for our sites to make users feels better? The answer is given by many designers: Build a responsive sites. This post today, I’d like to talk about it in detail why we need to build a responsive website with a responsive WordPress theme.
What is a Responsive site?
In the simple-understanding explanation, responsive design means that your site looks great on all devices including desktop computer, laptop, tablet or smart phone, the design is set up to deliver the information in a friendly, easy-to-read format.
Technically speaking, this means that the content and information on your pages is all the same. There are just additional styles set up in the code to make the page display differently in the different situations. So you would still maintain everything in one place.
Why you need to make a Responsive website? (original on http://e-m-marketing.com)
Recommended By Google
As all we know, Google is the master for the search engine market. Google states that responsive web design is its recommended mobile configuration, and even goes so far as to refer to responsive web design as the industry best practice.
The reason is responsive design sites have one URL and the same HTML, regardless of device, which makes it easier and more efficient for Google to crawl, index, and organize content.
Additionally, Google prefers responsive web design because content that lives on one website and one URL is much easier for users to share, interact with, and link to than content that lives on a separate mobile site.
One Website, Many Devices
One of the most appealing aspects of responsive web design is that a responsive website can provide a great user-experience across many devices and screen sizes. This is an important characteristic, since it is impossible to anticipate all the devices and screen sizes searchers will use to access your site. A site that works well regardless of these variables will provide a better and more consistent user-experience than a separate mobile site that is designed for a specific device and screen size.
Easier to Manage
Having a separate desktop and mobile site requires having separate SEO campaigns. Managing one site and one SEO campaign is far easier than managing two sites and two SEO campaigns. This is a key advantage a responsive website has over a separate mobile site.
That being said, there are benefits to having a mobile-specific SEO strategy, such as optimizing for keywords that are more likely to be searched when someone is on their smartphone.