We are always talking about make our website responsive and the reason is people can view website conveniently with portable devices such as iPad, cellphones, tablets and more. And an other essential cause is Responsive Sites is good for SEO. This post is going to discuss why responsive websites are better for SEO, what are the further tips?
First, Google prefer responsive websites much more.
There is an official statement Google clearly stated it recommends webmasters to implement responsive web design and using the same HTML codes for all devices, using CSS media queries to decide the rendering on different devices. While sites are responsive, the website URL for desktop would be the same as mobile sites rather than using a separate mobile URL. In SEO, it would help websites gain better rankings over a site that has separate regular.
Second, Able to improve the Bounce Rate.
The core focus of responsive web design is to improve the user experience and readability of the page while viewing it on different mobile devices. If a site looks good, behaves well and performs satisfactorily, users will stay on it for a longer period of time thereby improving its bounce rate, which in any case is a good thing for your site and it’s SEO.
Third, Saves on SEO efforts, time and cost.
As SEO for website is really important, webmasters always spend lots of time and even money on that. if you choose responsive design, all the initiatives taken for SEO on desktop site will also apply for the mobile version.
Fourth, Avoids duplicate content.
By creating two sites for the same business, you risk placing some duplicate content on one of these sites. With similar content placed at two different places, you could guide the visitors to the wrong version of the site. Those webmasters who replicate the content of their desktop website on their mobile version also run the risk of ruining the credibility of the mobile site from search engine’s perspective. Applying responsive design mitigates such risky behavior.
Fifth, Easy updating
With responsive design, there is only one site to be updated and hence, there is a less chance to make significant mistakes.