As we know, if we want our site to be known for more people, we need to make our site to be caught by search engines like Google, Yahoo and Bing.
Then what we need to do is make our site SEO friendly to get more traffic. And this post we are going to talk about how to make your WordPress site more SEO friendly. There are several tips you need to pay attention. The basic tip is using a SEO-friendly wordpress premium themes like Magic Themes.
1. Put Keywords in Meta Description tags
Putting keywords in your meta description tags may not ensure in increasing your rank but including them will indirectly be of help. Since Google bolds the keywords in the search results when someone searches with that specific keyword, this will encourage users to click on your search results. So, we can’t say Using keywords in Meta description tags will not be of direct help but indirectly it will definitely not be a waste of time and efforts you make.
2. Pages functionality in WordPress
Pages inform customers about your business. Pages if you have observed are displayed permanently in your navigation. Use the Pages functionality to build static pages about your business like ‘About Us’, ‘Hours of Operation’, ‘Location’, and likewise. Such information is important for your customers thus should be in a prominent location. Ensure that your readers don’t have to dig deep into your website to find your location or your hours of operation. It is good and highly suggestive tip as search engines want to provide users with the best information.
3. Use keywords in the title
By now you know the importance of using the keywords in the title of your post and in your title tags. Besides helping in SEO it lets your readers know as to what they are about to read.
4. Categorising and Tagging
It’s not just the good content that does the trick instead you need to be smart in correct categorisation and tagging as it helps create additional blog urls for the given category or tag keyword. When you place a post in a particular category or tag, search engines recognise that it has new content. Its a great trick as search engine welcomes new content which helps improve your rankings.
5. Know the importance of slug
By slug I mean the part of the URL of your blog that point exactly to the post you are currently writing. WordPress allows you to directly modify the slug without any fuss so it is not at all difficult to pay attention to the slug that is generated upon the title you’ve added in the title field in the WordPress post editor. You can modify the slug with ease. Believe me it is as easy as clicking on it and writing your own version. This is surely going to help in SEO optimisation of your WordPress Blog.
6. Low-Competition keywords work
Highly competitive keywords are not easy to nab. Its simple to make out as to which phrase is highly competitive. Make a Google search of the phrase and look at the number of searches that appear right below the search box. If the number you see is above 75000 avoid using that phrase in your article while on the other hand if its less than this number go for as it will be easier to score a top ranking in search engine. This trick certainly helps.
7. Find Images Related to Your keywords and Name Them Right
Obviously if someone is searching for a travel destination take Malaysia as an example it would be expected to see the pictures of Malaysia and not some other country. Ensure you find images related to the topic of your article if not exact it should be close to what’s your article is talking about.
Also, you should name your images correctly. Sometimes we go lazy and don’t give appropriate names to the images which directly effects the search rate. Using your keywords in the alt description of your image will help increase search engine traffic and its any day great tip for easy accessibility.
8. Repeat the keywords in the article
See, here I am not at all using that cheesy line that one should focus on keyword stuffing instead I am pointing at right use of keywords the right way and at right point within your article. Indirect hints or use of unheard words or using high vocabulary which readers may find difficult to understand gets a big NO. If you want to rank for your keywords, you must use it smartly.
Be clear and concise and try including your keywords in the introductory part of your article or in H2 tag. This might not ensure increase in the ranking but will help let your readers know that they are not wasting their time instead have clicked the right permalink and are reading the right piece of article. Repeat the keywords in the article but don’t overdo it!
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