Recently, more and more people like to view websites on the devices rather than on a computer in front of a desk. Then the question comes: What can we do for our sites to make users feels better? The answer is given by many designers: Build a responsive sites. This post today, I’d like to talk about it in detail why we need to build a responsive website with a responsive WordPress theme.
What is a Responsive site?
In the simple-understanding explanation, responsive design means that your site looks great on all devices including desktop computer, laptop, tablet or smart phone, the design is set up to deliver the information in a friendly, easy-to-read format.
Technically speaking, this means that the content and information on your pages is all the same. There are just additional styles set up in the code to make the page display differently in the different situations. So you would still maintain everything in one place.
Why you need to make a Responsive website? (original on http://e-m-marketing.com)
Recommended By Google
As all we know, Google is the master for the search engine market. Google states that responsive web design is its recommended mobile configuration, and even goes so far as to refer to responsive web design as the industry best practice.
The reason is responsive design sites have one URL and the same HTML, regardless of device, which makes it easier and more efficient for Google to crawl, index, and organize content.
Additionally, Google prefers responsive web design because content that lives on one website and one URL is much easier for users to share, interact with, and link to than content that lives on a separate mobile site.
One Website, Many Devices
One of the most appealing aspects of responsive web design is that a responsive website can provide a great user-experience across many devices and screen sizes. This is an important characteristic, since it is impossible to anticipate all the devices and screen sizes searchers will use to access your site. A site that works well regardless of these variables will provide a better and more consistent user-experience than a separate mobile site that is designed for a specific device and screen size.
Easier to Manage
Having a separate desktop and mobile site requires having separate SEO campaigns. Managing one site and one SEO campaign is far easier than managing two sites and two SEO campaigns. This is a key advantage a responsive website has over a separate mobile site.
That being said, there are benefits to having a mobile-specific SEO strategy, such as optimizing for keywords that are more likely to be searched when someone is on their smartphone.